Valentine’s Day Countdown: 14 Unforgettable Live Shopping Moments

Valentines Day Recap Live Shopping buywith

Yael Kochman

12/02/2024

Content creator economy, Influencer marketing

So what makes a good live shopping host?

An engaging, knowledgeable and interactive expert or influencer who can retain an audience’s attention while driving quick and effective conversion for a brand or retailer.

To skip the chase, you can even find your next live shopping host in our Top 100 Influencer Marketing Playbook here.

As part of our growing content creator community, where we vet and train influencers to become the best live shopping hosts for our array of clients, February is a time to reflect on our favorite livestream shopping moments that have shared the joy and love. Because that’s what live shopping is all about, bringing the joy, human element and love back into online shopping.

As you check out our favorite live shopping moments, find out why authenticity still drives influencer marketing as we know it, particularly for live shopping hosts, and take a peep at our checklist of what makes the best livestream shopping host on The Influencer Marketing Factory.

Take a look at our Top 14 Live Shopping Moments as we celebrate Valentine’s Day on February 14th, and celebrate the love of live shopping forever after.

1. For the love of Sofia Vergara’s Collection at Walmart

Melissa Joe (@melissajorealrecipes) x Walmart

Because, who doesn’t like a food based live shopping event while crushing on Sofia Vergara’s collection at Walmart? Check out the snippets from this exciting live shopping event with Walmart here.

2. Pink for Valentine’s with Jouer Cosmetics, just like Barbie

Stephen Moleski (@stephenmoleskibeauty) x Jouer Cosmetics

If there’s one marketing story we can all learn from, it’s the phenomenon called Barbie that we documented earlier as one of the best marketing stories of modern times. So what’s not to love about a Barbie themed makeup live shopping event?

3. When La Roche Posay shares a secret on our live shopping event!

La Roche Posay x Ulta Beauty

Little did we know that we were hosting the official sunscreen sponsor of the US open – a fact they disclosed this on our live shopping event! Check it out.

4. Who knew you could use Tupperware for so much?

Tash x Tupperware

Tupperware is synonymous with the category, and Tash teaches us so much about exactly how many versatile ways it can be used in our live shopping event.

5. The puppy who dominated this live shopping event

Caleb (@calebdoesmakeup) x Walmart

Makeup guru Caleb went all out for his adorable feline friend Ivy, and made her the star of the show in this pet special live shopping event.

6. The perfect hair for decades with a loyalty to Dyson

Heather Kuntz (@theheatherkuntz) x Dyson

Heather’s unwavering loyalty to Dyson was evident in this live shopping event, where she showcased how to use it, and why she has been loyal to it since the early days!

7. Can we play an entry song for every live shopping event?

Danielle Gray (Stylenbeautydoc) x Procter & Gamble x Olay

Just the way in which Danielle played an entry sound to starting the live shopping event had us hooked… and we learned about the Olay super serum on the way. Hear it for yourself!

8. Dressed up for the Holidays

Holiday Special with Ulta Beauty

But who wouldn’t buy holiday specials when the hosts are dressed for Christmas? The reindeer in particular brings in the spirit.

9. Snail mucin, what?

Gemma Medina (g.sofm) x COSRX

The viral snail mucin that was recommended by TikTok made its cameo on our live shopping event. See what it’s all about.

10. An inspiring founder’s story

Jamie O’Banion (@jamieobanion) x BeautyBio x Ulta Beauty

An inspiring founder’s story by entrepreneur Jamie O’Banion introducing her revolutionary skincare brand BeautyBio, and talking about how she worked with her dad to start it when rooted in science!

11. She’s the queen of the house, they said.

Misty Dowdy (@mistydowdy) x Walmart

One of our favorites, Misty Dowdy reaffirms why they call her queen of the house in her house. Check out her jewelry picks and more in this live shopping event.

12. Perfect and protect your skin!

IT Cosmetics X Ulta Beauty

Alliterating the benefits of good skin with IT Cosmetics for summer, a pioneer in the beauty space.

13. The perfect pre-makeup routine before getting glam.

Erica Taylor (@ericataylorbeauty) x Ulta Beauty

One of the most informative live was with the ultra talented Erica Taylor, who showcased skin and makeup prep before getting glam with Ulta Beauty, as you can see here.

14. Curl flips with Dyson

Nikki Hall (@nikkisaintclaire) x Dyson

Nikki shows us the magic of Dyson, and how you can flip the look and curls of the hair so easily. Plus, the limited edition color is so, so cool.

In Conclusion

To learn more about how live shopping helps brands drive conversion and improve online shopping, let’s chat!

And as a bonus, download our Top 100 Influencer Marketing Playbook here to find your next live shopping host.

Yael Kochman
Chief Marketing Officer at buywith

Yael Kochman is the Chief Marketing Officer at buywith, a leading video commerce platform and creator marketplace. Yael is a retail and commerce innovation expert and marketing leader with over 15 years of extensive experience in marketing and business development. Recognized as among the 100 influential people in retail tech and acknowledged by HubSpot as one of the 59 female marketers to follow, Yael’s remarkable career spans co-founding Re:Tech, an innovation hub for retail tech.