Boosting E-Commerce Performance:
The Power of Live Shopping for Conversions

Julia Lossos


Livestream shopping

Online shopping has become increasingly popular in recent years, with more and more people opting to shop from the comfort of their own homes. However, online shopping lacks the personal touch that comes with shopping in a physical store. This is where live shopping platforms come in. Live shopping platforms, also known as live commerce platforms, allow businesses to connect with their customers in real-time, offering a more personalized and interactive shopping experience. In this article, we will explore the benefits of integrating live shopping platforms into your online business strategy, with a focus on buywith, a leading live shopping platform.

What is a Live shopping platform?

A live shopping platform is an online platform that allows businesses to connect with their customers through live-stream videos, offering a more personalized and interactive shopping experience. These platforms typically include features such as live video streaming, chat rooms, and real-time product demonstrations. Customers can interact with the business and ask questions about products, get personalized recommendations, and purchase directly from the platform.

Benefits of integrating Live shopping platforms into your online business strategy

  1. Increased brand awareness and reach
    Live shopping platforms offer businesses the opportunity to reach a wider audience and increase brand awareness. By broadcasting live shopping events, businesses can attract new customers and showcase their products to a larger audience. This increased exposure can lead to increased sales and revenue for the business.
  2. Enhanced customer experience
    Live shopping platforms offer a more personalized and customized shopping experience for customers. By allowing customers to ask questions and get personalized recommendations in real-time, businesses can provide a higher level of customer connection. This can lead to increased customer satisfaction and loyalty, as customers feel valued and appreciated by the business.
  3. Improved product visibility and education
    Live shopping platforms allow businesses to showcase their products in a more engaging and informative way. By demonstrating products in real-time and answering customer questions, businesses can educate their customers about their products and highlight their unique features and benefits. This can lead to increased product visibility and a better understanding of the value of the products being offered.
  4. Cost-effective marketing
    Live shopping platforms offer a cost-effective way to market products and services. By using live shopping events to promote products, businesses can reach a larger audience without the need for expensive advertising campaigns. This can lead to increased sales and revenue without the added cost of traditional marketing channels.

buywith: A leading Live shopping platform

buywith is a leading live shopping platform that offers businesses a range of features and benefits. With buywith, businesses can easily create and broadcast live shopping events, allowing them to connect with their customers in real-time and increase engagement and conversion rates.

Some of the key features of buywith include:

  1. One-to-many and One-One live shopping events
    Both one-to-many and one-to-one live shopping events have their own benefits and can be effective for different types of customers and products. One-to-many live shopping events can reach a larger audience and generate more sales, while one-to-one live shopping events provide a more personalized and tailored experience for individual customers.
  2. One-of-a-kind ‘Shop with me’ experience using buywith’s screen-sharing technology
    buywith’s screen-sharing technology enables customers to easily understand the products by watching the influencers sharing their experience using the products.
  3. Detailed analytics and reporting
    buywith provides businesses with an intuitive dashboard with detailed analytics and reporting, allowing them to track the performance of their live shopping events and make data-driven decisions to improve their online business.

Integrating buywith into Your Online Business Strategy

By seamlessly integrating buywith into your online business strategy, you can take advantage of the benefits of live shopping platforms and improve your sales strategy.

Here is the streamlined process of going Live with buywith:

  1. Seamless Integration
    Seamless integration in buywith is critical to the success of the platform and its users, as it provides a seamless and user-friendly experience for both brands and viewers, ultimately driving more sales and engagement.
  2. Pick the Host and Date
    Through this feature, you can choose the best and the most followed host who has more followers on social media. Influencers or brand ambassadors can be great choices for hosts, as they have an existing audience that is likely to be interested in your products. In terms of picking a date for your buywith live shopping event, you should consider factors such as the availability of your host and your target audience. You should also take into account any upcoming events or holidays that may affect the availability or purchasing behavior of your target audience.
  3. Promote
    Promoting your live shopping event on buywith is an important step to ensure that your event reaches a wider audience and generates more engagement and sales. Remember to keep your content engaging and relevant, and to target your promotion efforts towards your ideal audience.
  4. Shoppers sign up:
    buywith’s automatic registration process sends SMS and emails before and after the event to maximize turnout and sales.

  5. Go Live
    It’s important to prepare in advance for your live shopping event, including rehearsing your presentation, ensuring that your products are organized and ready to be presented, and checking your internet connection and equipment. This will help ensure a smooth and successful live shopping experience for you and your viewers.

  6. Analyze your results
    After your broadcast, you can analyze your results using buywith’s dashboard. This includes monitoring customer engagement, tracking sales, and analyzing customer behavior. This can help you make informed decisions, improve your sales strategy, and tailor your products and services to meet customer needs and preferences.

  7. Reuse
    Create content hubs, VOD and product snippets.

Final Thoughts

Live shopping platforms, such as buywith, provide businesses with an opportunity to engage with customers in real-time, showcase products, and provide a personalized shopping experience.

By integrating live shopping platforms into your online business strategy, you can take advantage of the benefits of these platforms and improve your marketing and sales strategy.

These benefits include increased sales, improved customer engagement, increased brand awareness, enhanced customer experience, cost-effective marketing strategy, competitive advantage, access real-time analytics, better ROI, and improved customer loyalty

Julia Lossos
Retail Partnership EMEA at buywith

Julia Lossos is the Retail Partnership EMEA at buywith, a leading live shopping platform and creator marketplace. Julia is a seasoned Business Development professional with a wealth of experience in the live shopping domain. She has a demonstrated track record of growing audiences and engagement, fundraising, relationship building and managing teams. 


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