Maximizing Your Reach: The Power of Multistreaming for Live Shopping Events

live shopping multistreaming new featurelive shopping multistreaming new feature
Carissa Hills

23/05/2023

What's New

Have you ever wished your live shopping events could be in more places at once? 

Or that you could stream to all platforms with just one click?

Want to connect with your brand’s fans and followers on every platform they are on, without the hassle?

Its great to have a livestream, but don’t you wish your YouTube and Instagram audience could watch it too?

buywith just rolled out a feature enabling you to do just that. Introducing buywith multi-streaming!

Imagine your live shopping isn’t just on one social media platform, but beaming out to YouTube, Facebook, Instagram, TikTok, and more, all at the same time. Its everywhere.

Get ready to amplify your audience reach to infinity and beyond!

new feature buywith live shopping multistreaming

Why should you care about multistreaming your live shopping event?

You might be wondering, 

“Why not just stick to one social media platform?” 

Well, here’s the scoop:

With buywith’s multistreaming, you get all the awesome interactive browsing and efficient shopping solutions that everyone already loves (as outlined in our previous blog posts), plus the power to reach social media audiences far and wide. It’s like getting the best of both worlds—streaming on your e-commerce platform and expanding your reach on social media!

Not only are you sharing to external platforms, buywith also utilizes the external social media platforms capabilities to amplify the impact. If you create a live shopping event in the buywith platform and set it to stream to YouTube or Facebook, the event will be created automatically on these platforms and notify your social media followers of the same. 

This automation removes the learning curve of audiences on social media platforms from doing anything off platform, which is a win-win for brands hosting live shopping events with buywith.

Who should be using the new multistreaming feature?

Brands and retailers using buywith, this one’s for you. And let’s not forget the live shopping hosts and influencers with their buzzing communities on Instagram, TikTok, Facebook, and YouTube. Your brand and your live shopping event is about to become the life of the multistreaming digital party!

How can you implement multistreaming with your live shopping events?

One Click Integration

buywith’s patented live shopping technology enables multistreaming with just one click, So it’s simple, just one click and you’re ready to go live everywhere.

Automatic Notifications
Once set up, whenever you create a live shopping event in the buywith platform and choose to multistream it to YouTube or Facebook, the live shopping event is also automatically created on these platforms. Plus, the audiences on these social media networks are notified automatically too. 

Automatic Transfer of Commerce Assets
Your video description will magically appear with all the product details and links. After your event, the video is saved on the platform for rewatching and endless reuses.

Step 1: Connecting the social media accounts from the user profile

multistreaming live shopping

Step 2: Connecting the streaming option inside a Live event on the platform

multistreaming live shopping

What are the benefits of multistreaming your live shopping event?

  • Expanded Reach: Connect with customers across multiple platforms, boosting visibility and interaction. Some of our clients who have used the multistream tool have seen over 15K YouTube live views within a week!
  • Heightened Engagement: Engage with audiences everywhere, creating a more connected community and driving sales.
  • In-Platform Notifications: As aforementioned, creating a multistream via the live shopping event notifies respective audiences on social platforms automatically. Plus,every time the live shopping host show a product, the affiliate link is also shared, enabling purchase from the social platforms. 
  • No Learning Curve for Social Media Audiences: Social media audiences don’t need to do anything differently as they are notified automatically of a live shopping event that originates on your ecommerce platform with buywith, and can engage with the brand in the same, familiar way, via their social media platform of choice.
  • Evergreen Content: Your live event stays accessible, gathering views over time and can be repurposed for future marketing efforts. Fun fact as per one of our recent webinars: 87% of livestream revenue comes from replays!

In Conclusion

Not only are you sharing to external platforms, buywith will also utilize the external social platforms capabilities to amplify the impact. If you create a live event in the buywith platform and set it to stream to YouTube or Facebook, the event will be created automatically on these platforms and notify your followers of the same.

Want to dive deeper? Existing clients can chat with their account manager for the full rundown. New to buywith? Book a meeting with us and let’s get started!

Carissa Hills
Senior Customer Success Manager at buywith

Carissa Hills is the Senior Customer Success Manager at buywith, a leading video commerce platform and creator marketplace. Her diverse industry experience spans across video commerce, retail, social media, and influencer marketing. Carissa has helped successfully launch the video commerce efforts of countless retailers, providing each with attentive guidance in order to achieve their livestream goals. She is dedicated to building lasting client relationships and applying her enthusiasm and knowledge to ensure the utmost success of her clients and partners at buywith.

Additional
articles

Stay updated

We’ll keep you in the loop on all the latest news and insights about livestream shopping

Email - Page Blog

Thank you.

One of our Livestream specialists will be in touch shortly!

Let’s Book a Demo

Let’s Book a Demo

Contact Form

*By submitting this form I agree to receive news, updates and special offers from buywith. I understand my personal data will be processed in accordance to buywith’s privacy policy.

Skip to content