Tech’s Impact on the Shopping Experience: From Virtual Try-Ons to Livestream Shopping

Carissa Hills

31/10/2023

Livestream shopping

The retail industry is no stranger to technology, but recent advancements have drastically changed the way consumers shop. From virtual try-ons to live-stream shopping, the shopping experience has been transformed by technology. One of the most innovative changes is the use of livestream shoppable platforms such as buywith, which combines the convenience of online shopping with the engagement of in-person shopping.

In this article, we’ll explore the evolution of the shopping experience, from virtual try-ons to live-stream shopping, and the impact it has had on the retail industry.

Virtual Try-Ons: The Beginning of a New Shopping Experience

Virtual try-on has been around for some time, but technology has evolved to make the experience more realistic and user-friendly. With virtual try-ons, customers can see how clothing or makeup looks on them without ever leaving their homes. They can choose the products they want to try on, and the virtual try-on technology uses augmented reality to superimpose the item on the customer’s image, giving them a realistic view of how it looks.

Virtual try-on has been a game-changer for the fashion and beauty industry. Consumers can now try on clothes and makeup without ever leaving their homes, making the shopping experience more convenient and accessible. 

Also, Artificial intelligence can do wonders in the retail industry and give your business a competitive edge over other businesses. From a personalized shopping experience to inventory management and overall transparency with real-time product demonstration, it is just the tip of the iceberg.

Livestream Shopping: The Next Big Thing in Retail

Livestream shopping is another recent innovation that has transformed the shopping experience. Livestream shopping involves retailers broadcasting live videos of products, which customers can purchase in real time. This allows for a more engaging shopping experience, with customers able to ask questions and receive immediate feedback from the retailer.

Platforms like buywith have taken livestream shopping to the next level, with a shoppable platform that allows customers to purchase products directly within the livestream. buywith has created a new way of shopping that combines the convenience of online shopping with the engagement of in-person shopping.

The Benefits of Livestream Shopping

Livestream shopping has many benefits for both retailers and consumers. For retailers, it provides a new way to engage with customers and create an immersive shopping experience. It also allows for real-time feedback, enabling retailers to make adjustments on the fly based on customer feedback and real time shopping to boost sales.

For consumers, livestream shopping provides an engaging and interactive shopping experience. They can see the products in action, ask questions, and receive immediate feedback from the retailer. Livestream shopping also provides a sense of community, as customers can interact with each other and the retailer in real time.

Few additional benefits of livestream shopping are:

  • Authenticity 
  • Increase in sales
  • Cost-effectiveness
  • Increase in customer engagement
  • Data collection

The Future of Livestream Shopping

Livestream shopping is still a relatively new concept, but it is rapidly gaining popularity. As technology continues to evolve, we can expect to see even more innovative ways to shop via livestream, with increased personalization and interactivity. This would allow for even more personalized, interactive shopping experiences and recommendations based on a customer’s preferences. Another trend to watch is the integration of social media and livestream shopping.

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Final Thoughts

Technology has transformed the shopping experience, from virtual try-ons to livestream shopping, creating a more convenient, personalized, and engaging experience for consumers.

Livestream shoppable platforms like buywith have taken this transformation to the next level by providing real-time interactions and product demonstrations with experts and influencers, making it easier for consumers to make informed purchasing decisions.

The benefits of live streaming retail are clear: increased engagement, conversion rates, and customer loyalty. By leveraging the power of technology, retailers can create a more seamless and enjoyable shopping experience for consumers, ultimately driving sales and growth.

As the retail industry continues to evolve, it is clear that technology will play an increasingly important role in shaping the future of commerce. From artificial intelligence to virtual reality, the possibilities are endless, and retailers that embrace these innovations will be better equipped to meet the needs and expectations of today’s consumers.

Carissa Hills
Senior Customer Success Manager at buywith

Carissa Hills is the Senior Customer Success Manager at buywith, a leading live shopping platform and creator marketplace. Her diverse industry experience spans across live commerce, retail, social media, and influencer marketing. Carissa has helped successfully launch the livestream efforts of countless retailers, providing each with attentive guidance in order to achieve their livestream goals. She is dedicated to building lasting client relationships and applying her enthusiasm and knowledge to ensure the utmost success of her clients and partners at buywith.

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