Unlock the Power of Shoppable Video Snippets for Your E-commerce Success

To help with the creation of a plethora of video content, buywith is thrilled to introduce shoppable video snippets: these can be made from any video content – a recording of a live shopping event or any other existing long form video content you might already have. 

Our proprietary AI will cut your long form video into short, snackable and engaging short portions and will optimize them automatically to perform well on any marketing channel.

Say hello to recycling video content, and bid farewell to the days when static images are all you see on product pages and ecommerce sites. 

Shoppable video snippets are short, engaging clips extracted from longer live shopping events. With buywith, brands can seamlessly run live shopping events onto their e-commerce sites showcasing product lineups, hero products, or seasonal specialties. These events last between 30 minutes to an hour, enabling real-time interactions, product demonstrations, and exclusive promotions. Shoppable video snippets are generated automatically with the help of AI from the longer live shopping events and offer a versatile and engaging way to enhance product promotion across various channels. 

For all brands looking to get more video content, this is exactly where shoppable video snippets fit the bill, benefitting brands looking to maximize their video commerce strategy.  The benefits include:

• Repurposed content: No need to invest in new content! By breaking down longer live sessions into smaller shoppable video snippets, brands are catering to the shorter attention span of shoppers who might be browsing many items.
• Wider audience reach: While live shopping is effective, it is not guaranteed that all audiences and shoppers will be available to watch a live shopping event, either in entirety or at all. So shoppable video snippets are able to extend the life of a live shopping event and cater to an audience who may not be privy to the original live shopping event.
• Enhanced product understanding: Shoppable video snippets offer a visual and interactive way to showcase specific product features, benefits, and usage.
• Higher conversion rates and increased engagement: Video content is inherently more engaging than static images or text, capturing viewers’ attention and keeping them interested. The interactive nature of shoppable video snippets encourages viewers to take action.

The options are truly endless.

Shoppable video snippets offer a myriad of applications across various marketing channels, such as:. 

• Product pages: Embedding these shoppable video snippets on product pages gives an interactive and informative experience in a format is more engaging than lengthy product descriptions, instructions, static images, how to’s, etc.
• Social Media: Social media teams often struggle to create fresh content. Sharing snippets on social media platforms where videos are second nature, such as Instagram, Facebook, and TikTok can boost engagement and reach, and save time for marketers creating content!
• Paid Media: Incorporating shoppable video snippets into paid media campaigns offers an engaging ad creative and format that can capture attention and drive conversions.

Overall, using shoppable video snippets in blog posts, articles, and other content pieces helps to illustrate product features and benefits more vividly. This not only saves a marketing team’s time that would otherwise need to create more content, but can reach a wider audience who may have missed the original live shopping event.

As mentioned, one example is using shoppable video snippets on paid media.

A recent case study with a major US retailer shows the increased return on ad spend (ROAS) within paid media campaigns. By leveraging buywith’s Product Snippets solution, the retailer achieved impressive results:

• 1515% ROAS.
• $10,000 Average Daily Revenue
• 900+ Sales per Week
• 6-9% Average Click-Through Rate (CTR)