“Shop With Me”: Making Your E-Commerce Site the Star of The Show

Say hello to one of buywith’s core features: Shop With Me. 

Now, shoppers can join One-to-Many or One-to-One live shopping events hosted by influencers or brand representatives and shop directly on your e-commerce site with a tailored browsing experience. 

This unique feature has three main purposes; 

• Firstly, it allows users to shop directly on retailers’ websites during a live event, 
• Secondly, it educates them about your website, helping them learn how to best navigate and increases the chances of them coming back to the site on their own after the event
• Lastly, it offers each user a customized view tailored to their device, language, and relationship with the brand. 

Event hosts can easily switch between the Full Screen Mode (standard mode that shows the host on full screen) and Shop With Me mode during the session, making it dynamic and fun to watch.

When using Shop With Me, users see a customized interface that adjusts to their device and preferences as the host guides them through the website. Whether they are on mobile, tablet, or desktop, the view is optimized for their screen, as well as their relationship with the brand (for example, if they are part of a loyalty program). Note that when in “Full Screen” mode, the view adjusts to provide the best experience without covering the host’s face. 

The Shop With Me feature can then be used in these ways as a compelling Call-to-Action.

• Shopping during the event: As the host showcases products, viewers can add items to their cart directly from their customized view with the ability to check out immediately or save it for later.

• Checking out vs. saving it for later: If they decide to checkout, they will be redirected to the checkout page immediately, while buywith minimizes the live event window so they can still listen while completing their purchase. If they decide to bookmark it for later, the item will be waiting for them in their cart after the event.

• Post event shoppable video snippets: For the post events shoppable video snippets, they are both with the Shop With Me mode and in full screen mode, as it works better for certain campaigns (e.g. paid social).

After the event, the shopper’s cart is already populated on the retailer site where the event was hosted, so they can checkout after making any adjustments, without any extra steps. Easy!

Implementing “Shop With Me” is seamless with buywith’s patented technology and built into our platform. Here’s how it works:

• One-Step Integration: Brands can easily integrate the “Shop With Me” feature into their live shopping events when buywith is embedded with one line of code onto the ecommerce platform.
• Tailored Experience: During the Live event, hosts can switch between “full screen” mode and “ShopWith Me” with one click. Users receive a customized view of the website, adjusted to their device and language preferences. The customized view includes:
  • Device compatibility: while the host might be using a laptop to present, the participants will be able to use a mobile or tablet and see the website as if it is being shared with their own device
  • Language: similarly, participants will see the website at the language of their choice, whatever language the host is using
  • Currency and shipping: participants will see the prices in the currency of their choice / default for their country, as well as shipping options relevant to their location
  • Pricing: each participant will see the relevant pricing for them, whether pricing defers per countries or per client groups such as loyalty program members 
• Post-Event Engagement and Purchases: After the Live event, customers are redirected to the retailer’s website, where they can complete their purchases with the products they added to their cart during the event. 

“Why should I care about this new feature?” some marketers might wonder.

Here’s the scoop: Shop With Me lets viewers shop directly on the retailer’s site during live events without disrupting the flow and adjusting for any platform or device the event is viewed from. It streamlines the shopping process, making it efficient and user-friendly, and integrates seamlessly with our platform.

• Personalized Shopping: Each customer gets a unique, personalized shopping experience tailored to their preferences and device. No errors!
• Increased Engagement: The interactive nature of live events hosted directly on the retailer’s website means higher engagement and participation.
• Enhanced Sales Growth: By allowing customers to shop directly on the retailer’s site during and after the live event, brands can see a significant boost in sales. Customers gain insights and product knowledge, leading to informed purchase decisions and reduced return rates. Over time, this increased familiarity and ease of use leads to more frequent visits, higher engagement, and a stronger emotional connection with your brand, ultimately driving sales growth and customer retention.
• Long-Term Impact: By educating users on how to navigate your brand website you encourage them to go back to it on their own even after the session has ended. Educating users on how to navigate your brand’s website during live shopping events encourages them to return independently, which enhances customer loyalty and creates a long-lasting impact. 

If it isn’t enough that brands like Dyson, Samsung, Ulta Beauty, Steve Madden, H&M, and IT Cosmetics are already utilizing this innovative feature, here is why everyone should use it too.

This feature is designed for brands and retailers hosting live shopping events using the buywith platform and offer a truly personalized live shopping experience directly on their website. 

You should consider using it for any of these scenarios;

• Whenever a host is talking about a product, it’s highly recommended to switch to Shop With Me mode so that shoppers can see the images of the product on the website
• When wanting to navigate to a product during the live event, for example in order to show a product following a question from the audience, it’s good to use Shop With Me to demonstrate the navigation on the site
• When you’d like to encourage sales – showing a product on the Shop with Me mode will trigger the Want Button to pop in the middle of the screen, which will get more people to buy 

Influencers and creators, who typically have engaged communities on social media, can leverage this technology to enhance the shopping experience of their followers.