How top retailers and brands build Video Commerce resilience beyond TikTok

Sourabh Sharma

06/03/2025

Retail Media, Video Commerce

In this exclusive live session, video commerce expert Michael Zakkour, alongside buywith and myAthena CBO Yael Kochman, discussed the importance of building resilience within your owned channels and reducing reliance on third-party platforms.

Additionally, Michael and Yael explored the evolution of video commerce in all its aspects and shared insights into the future of retail media.

Check it out!

Key Takeaways:

Build a Resilient Strategy – How to successfully build video commerce experiences within your owned channels, reducing reliance on third-party platforms.
Maximize Video for Conversion – Video content boosts engagement and trust, driving conversion rates up to 48% higher than static content—learn how to leverage this effectively.
Leverage Tech and Tools for Scalable Video Commerce – Explore AI-driven solutions and automation tools that help brands create and distribute engaging video content at scale.
Video Commerce as a Foundation for Immersive Retail – How to Create immersive shopping journeys that captivate customers and build trust and engagement.

Sourabh Sharma
Head of Social Media at buywith

Sourabh Sharma is the Head of Social Media at buywith. He is a seasoned marketer having worked across startups and multinationals like L’Oreal and Unilever. He has been a judge and keynote speaker at conferences worldwide, and his works as a marketer, thought leader and lifestyle influencer have earned him interviews in Glamour Magazine, GQ, Allure Magazine, Global Cosmetics Industry (GC) Magazine, VMan and more. He is an alum of the University of Pennsylvania, The Wharton School, and Rotterdam School of Management.