Raising the Bar: Elevating Engagement with Live Video Shopping Technology

Julia Lossos

07/11/2023

Livestream shopping

The rise of e-commerce has changed the way consumers shop, and the pandemic has accelerated this shift. However, e-commerce can lack the personal touch and experience that traditional brick-and-mortar stores offer. As a result, retailers are exploring new ways to engage with their customers online. One solution is live video shopping, which allows retailers to connect with their customers in real time and offer personalized recommendations. In this article, we’ll explore how retailers can maximize engagement through live video shopping using buywith, a powerful platform that helps retailers offer seamless video shopping experiences.

What is Live Video Shopping?

Video shopping is a type of e-commerce that allows consumers to view and purchase products through live or recorded video. It combines the convenience of online shopping with the interactive experience of visiting a brick-and-mortar store. Retailers can use video shopping to showcase their products, provide personalized recommendations, and interact with their customers in real time.

Live video shopping takes video shopping to the next level by allowing retailers to engage with their customers in real time. During a live video shopping session, a retailer can showcase products, provide personalized recommendations, and answer questions from customers. Customers can also ask for product demonstrations or try-ons, making the shopping experience more interactive and personalized.

Who is buywith?

buywith is a live video shopping platform that enables retailers to provide personalized video shopping experiences to their customers. It allows retailers to showcase their products, answer customer questions, and offer product recommendations in real-time. With buywith, retailers can create seamless video shopping experiences that combine the convenience of online shopping with the personalized touch of in-store experiences.

How Does buywith Maximize Engagement through Live Video Shopping?

buywith helps retailers maximize engagement through live video shopping in several ways:

  • Personalization: buywith enables retailers to provide personalized shopping experiences to their customers with one-to-one solutions and their “shop with me” experience using shopping events where the influencer can take customers on an unique journey where they are exposed to the live products and answer their question within an immersive shopping experience. This personalization helps customers feel seen and understood, which can increase engagement and build customer loyalty.
  • Real-time Interaction: buywith allows retailers to engage with their customers in real-time, providing a more interactive and immersive shopping experience. Customers can ask questions, request product demonstrations, and receive personalized recommendations, which can increase engagement and build trust.
  • Convenience: buywith offers a convenient shopping experience that allows customers to shop from anywhere, at any time by using features like the “Want” button, in-video purchase and dynamic coupon codes. This convenience can lead to increased engagement and repeat business.
  • Creator Marketplace: the content creator marketplace of buywith provides trained content creators and influencers who are ready to be the face of your business and take it forward with your customers.
  • Data Insights: buywith provides retailers with data insights into customer behavior, allowing them to make informed decisions about their video shopping strategy. Retailers can use this data to optimize their live video shopping sessions, increasing engagement and sales.

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Best Practices for Maximizing Engagement through Live Video Shopping with buywith

  1. Prepare for the Live Video Shopping Session
    Before a live video shopping session, it’s essential to prepare thoroughly. Retailers should ensure that they have a stable internet connection, appropriate lighting, and a clear camera view. They should also prepare talking points and product information to ensure a smooth and informative session.
  2. Offer Personalized Recommendation (Talk about influencers and AI live chat)
    buywith offers AI powered live chats to interact with customers and answer their questions within the buying process. Also they use influencers with a large following and help them learn about your platform to address your customers with the vision and latest news from the brand.
  3. Be Authentic
    Customers are looking for authentic experiences, and live video shopping offers a unique opportunity for retailers to showcase their products in an authentic way. Retailers should avoid overproduced content and focus on creating a genuine connection with their customers. 

  4. Interact with Customers in Real-time
    Live interaction is a critical aspect of live video shopping. Retailers should encourage customers to ask questions, request product demonstrations, and provide feedback. This interaction helps to create a more immersive and engaging shopping experience and builds trust with customers.
  5. Showcase Product Features and Benefits
    During a live video shopping session, it’s essential to showcase the features and benefits of the products being offered. Retailers should highlight the unique selling points of the product and demonstrate how it can solve a customer’s problem or meet their needs.
  6. Use Visual Aids
    Visual aids, such as product images, videos, and infographics, can help to enhance the shopping experience and improve engagement. Retailers should incorporate visual aids into their live video shopping sessions to provide additional information and help customers make informed decisions.
  7. Optimize for Mobile
    Mobile devices account for a significant portion of e-commerce traffic, and live video shopping is no exception. Retailers should ensure that their live video shopping sessions are optimized for mobile devices to reach a broader audience and maximize engagement.
  8. Follow up with Customers
    Following up with customers after a live video shopping session can help to build customer loyalty and increase engagement and after live sales. Retailers should send personalized thank-you notes, offer discounts or promotions, and ask for feedback to improve their video shopping strategy.

Final Thoughts

Live video shopping offers a unique opportunity for retailers to engage with their customers in real-time and provide personalized shopping experiences. With buywith, retailers can create seamless video shopping experiences that combine the convenience of online shopping with the personalized touch of in-store experiences. By following best practices for maximizing engagement through live video shopping, retailers can increase customer loyalty, drive sales, and build authentic connections with their customers.

Julia Lossos
Retail Partnership EMEA at buywith

Julia Lossos is the Retail Partnership EMEA at buywith, a leading live shopping platform and creator marketplace. Julia is a seasoned Business Development professional with a wealth of experience in the live shopping domain. She has a demonstrated track record of growing audiences and engagement, fundraising, relationship building and managing teams. 

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