Is Livestream Shopping Suitable for Your Brand?

Daniel Hillyer

31/10/2023

Livestream shopping

Livestream e-commerce, also known as live video commerce, is a way to shop that combines the best parts of online and offline shopping.

Overall, Livestream lets customers shop for products and services with a host influencer. They can also get the personal touch of a brick-and-mortar store. Livestream e-commerce is more immersive and interactive than traditional online shopping.

Benefits of Livestream for customers

  • It offers an engaging and interactive customer experience
  • Customers can ask questions and get immediate answers
  • Shop with additional shoppers in the community and discover products
  • Have an instore online shopping experience

What Are the Benefits of Using Livestream for Your Brand?

  • Boost sales
  • User acquisition
  • Decrease return rates
  • Monetize influencer activity

Livestream shopping is becoming a popular way for brands to connect with shoppers. It allows the buyers to see products in real-time, ask questions, and get recommendations from brand representatives and influencers. This all happens while the shopper is comfortable at home.

This new type of shopping experience is interesting and easy to use. It is also helping brands sell more products and build better relationships with their customers. Livestream platforms help companies boost sales, acquire new users, monetize influencers and decrease return rates. 

These are beneficial for long-term relationships between brands and users. Plus, you may know the latest products about to launch in the market from your favorite influencer.

What Kind of Brands Are Suitable for Livestream E-commerce?

The Livestream shopping trend is growing, and it offers a unique opportunity for brands to connect with customers in a new way. 

There are several verticals in the industry that use livestream and impact the marketing industry as a whole. It has become a new channel of revenue for brands and it can be utilized by all verticals.

A brand exposure Livestream shopping experience allows shoppers to see products in real time and ask questions about them. Brands also enjoy this type of shopping by having the potential to reach a greater number of people.

To be successful, brands need to choose a Livestream platform that is a good fit for their products and their target audience. Selecting a platform should be based on a brand’s marketing goals and how they meet the needs of customers in finding the right influencer for the brand. Also, we are the only platform that has a content creator marketplace.

Successful Case Studies

There are many Livestream shopping platforms available, so there is no excuse not to give this type of marketing a try. If you’re looking for some inspiration, take a look at some successful case studies to see how it’s been done before.

Livestream platforms, like Alibaba’s Taobao Live, have seen a lot of growth in recent years. Livestream shopping events have generated billions of dollars in sales.

Other platforms, like ShopShops, are connecting online clients with brick-and-mortar stores.

If you’re thinking about using Livestream shopping to market your business, there are plenty of great examples out there to learn from. Even though it may seem difficult to start, Livestream shopping marketing is something that you can do with the help of this guide. We will tell you some tips for starting out.

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Few Tips To Get Started With Livestream Platforms

  1. Choose the Right Platform:
    Select a Livestreaming platform that aligns with your content and target audience. Explore popular platforms such as buywith, which specializes in delivering a unique and immersive shopping experience.
  2. Find the perfect influencer:
    Enhance your livestream by allowing your clients to shop with influencers online and receive real-time product recommendations. Collaborate with influencers who resonate with your brand and product offerings, making the shopping experience more engaging and personalized.
  3. Promote in Advance:
    Build anticipation and maximize viewership by promoting your livestream ahead of time. Utilize all your band assets such as social media, website, and mailing.
  4. Interact with Your Audience:
    Engage with your viewers in real-time. Respond to comments, questions, and shout-outs to create an interactive experience and build a sense of community. This active interaction will keep your audience engaged and interested.
  5. Offer Exclusive Deals and Discounts:
    Make tuning into the livestream a valuable experience for your clients by providing access to exclusive sales and deals. Offer incentives that make tuning into the livestream a valuable experience, such as limited-time discounts or special offers they can’t find elsewhere.

Conclusion

E-commerce, or electronic commerce, is a term for any type of business transaction that takes place online. This can be buying and selling products, services, or digital content. 

Livestream e-commerce has become an increasingly popular way to conduct e-commerce transactions. It allows buyers and sellers to connect, see the influencer’s shop in real time, and interact directly with one another. 

Some benefits of live streaming for your brand will help you get to know customers better. You will also become more transparent in how you operate and gain the trust of consumers. This can attract more clients and keep them interested in what you are doing.

In addition, this will help customers build trust with your brand. They will feel like they are getting an honest portrayal of your company.These include lifestyle, fashion, or beauty product manufacturers, as well as food vendors with delicious items for sale.

To be successful in the livestream industry, it is important to create broadcasts that are high-quality and engaging. You’ll also need a good camera to live stream and show shoppers the right influencers for the product.

Livestream is not difficult when you are using the correct platform. You can make your events seamless with livestream shopping guidance from buywith’s experts.

Daniel Hillyer
VP Sales & Customer Success at buywith

Daniel Hillyer is the VP Sales & Customer Success at buywith, a leading live shopping platform and creator marketplace. With over 12 years of experience in SaaS sales, Daniel is a highly skilled professional in the realm of livestream shopping, dedicated to delivering flawless customer experiences and pushing the boundaries of innovation within the ever-evolving e-commerce arena.

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