Introducing Sessions Feedback: Real-Time Insights for Better Live Shopping

Carissa Hills

01/02/2024

What's New

Ever wish you could get instant feedback on your live shopping events?

Want to know exactly what your viewers loved (or didn’t love) right after the show ends?

Dreaming of making your next live shopping event even better with real-time insights?

Well, buckle up, and say hello to our newest feature: Session Feedback!

Now, viewers of live shopping events can provide feedback right after the event ends, giving you fresh, detailed insights to improve future live shopping events.

Why is session feedback useful for live shopping events with buywith?

“Why should I care about getting feedback immediately?” you might ask.

Well, getting feedback right after a live shopping event is far more effective than sending emails or SMS messages the next day. It captures the immediate reactions of your engaged viewers, providing accurate insights on everything from the brand and products to the live shopping host. This feedback can include actionable suggestions, bug reports, and interface improvements that our development team can quickly implement.

Plus, viewers can rate the live shopping host, helping us build a robust channel of vetted influencers for our brands and clients. It’s a win-win!

Who should be using the new sessions feedback feature?

Brands and retailers using buywith, this feature is for you. And guess what? You don’t need to do anything new! 

Viewers will automatically see the session feedback pop-up right after a live shopping event ends. Brands can access this valuable feedback in the “reports” section on the platform.

For platforms like us, feedback works in the same way as reviews work for brands, products and services: they enable our platform to improve.

What do live shopping users see with this new feature?

Quantitative feedback: The pop up after a live shopping session asks users to rate the event, as well as showcase the product lineup again, allowing them to continue shopping. This keeps the commerce flowing even after the live shopping event ends. They also rate the audio/video quality, helping us identify any technical issues.

The pop up also includes rating the audio/video quality, as this is one of the most important factors in communicating an accurate and effective live shopping event. 

Qualitative feedback: An open-ended question lets viewers share any additional feedback or suggestions, giving them the freedom to express their thoughts beyond multiple-choice options. This often includes useful UI suggestions that we can implement quickly.

What are the benefits of session feedback for your live shopping event?

All marketers are competing in a space that is short on time and attention span, right?

So it’s key that the feedback is immediate, fresh and relevant.

  • Immediate and Iterative Feedback: Compared to platforms that send feedback requests later or conduct expensive market research, immediate feedback captures viewers’ responses in the moment, providing accurate and useful insights for quick improvements.
  • Both quantitative and qualitative feedback: Quantitative ratings allow us to aggregate responses into charts for internal use or client reports. Qualitative feedback offers in-depth suggestions, which our development team assesses and ranks for importance. Having both are essential to helping both us improve and to improve your live shopping event.

In Conclusion

Want to dive deeper into how we use this new feature? Existing clients can chat with their account manager to learn more or request feedback from their brand’s sessions.

Note a client yet? Book a meeting with us to chat about how buywith can revolutionize your live shopping events! 

Carissa Hills
Senior Customer Success Manager at buywith

Carissa Hills is the Senior Customer Success Manager at buywith, a leading video commerce platform and creator marketplace. Her diverse industry experience spans across video commerce, retail, social media, and influencer marketing. Carissa has helped successfully launch the video commerce efforts of countless retailers, providing each with attentive guidance in order to achieve their livestream goals. She is dedicated to building lasting client relationships and applying her enthusiasm and knowledge to ensure the utmost success of her clients and partners at buywith.

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