Video Commerce Unlocked: How Lenovo Engages Modern Shoppers with Live Commerce

Yael Kochman

10/07/2025

Video Commerce

What does it take to drive real ROI with live commerce?
Lenovo’s Jennifer Saccocio and Jessica Tomlinson joined buywith’s CBO and customer success Yael Kochman and Carissa Hills in an exclusive webinar to reveal how one of the world’s leading tech brands is bringing live shopping to the forefront of their digital strategy—and why it’s proving to be a game-changer.

From building cross-functional collaboration to executing authentic livestreams that convert, this session pulled back the curtain on what works, what flops, and what to test next.

5 Takeaways to Boost Your Live Shopping Strategy

Here’s what brands can learn from Lenovo’s successful rollout:

1. Build Internal Alignment Early
  Live commerce involves multiple departments—from brand and eComm to legal and logistics. For Lenovo, close collaboration between teams was key to making the launch seamless.
2. Use Hosts Who Know Your Product—and Love It
  Authenticity wins. Lenovo opted for internal experts to host their streams—real employees who know the products inside out and can speak from personal experience. The result? Credibility and trust.
3. Think Beyond the Live Moment
  The live event is only the beginning. Lenovo chopped their stream into short-form clips for email, PDPs, social, and retargeting. Each video asset is now a performance-driving tool across channels.
4. Place the CTA Where It Counts
  Lenovo experimented with when and how to introduce calls-to-action—often placing them right after the product benefits were explained. This resulted in higher engagement and more add-to-carts during the stream.
5. Use Data to Double Down on What Works
  Post-event analytics revealed exactly when viewers dropped off, what generated chat spikes, and which products got the most clicks. This feedback loop helps Lenovo continually optimize each new live experience.

Conclusion:

Lenovo’s live commerce journey shows that with the right strategy, the right people, and the right platform, video can become one of the most powerful tools in your digital playbook. It’s not just about experimenting—it’s about building a repeatable, scalable system that meets modern shoppers where they are: watching, clicking, and buying in real time.

Whether you’re just starting to explore live shopping or looking to refine your video strategy, the Lenovo x buywith partnership proves one thing: brands that embrace authenticity, agility, and audience-first thinking will win the conversion game.

If you’d like to explore how buywith can help your brand launch or scale a video commerce strategy, you can book a demo.

Yael Kochman
Chief Marketing Officer at buywith

Yael Kochman is the Chief Marketing Officer at buywith, a leading video commerce platform and creator marketplace. Yael is a retail and commerce innovation expert and marketing leader with over 15 years of extensive experience in marketing and business development. Recognized as among the 100 influential people in retail tech and acknowledged by HubSpot as one of the 59 female marketers to follow, Yael’s remarkable career spans co-founding Re:Tech, an innovation hub for retail tech.