David Saxton and Yael Kochman Discuss How To Optimize Video Strategy for E-Commerce Platforms

Sourabh Sharma

20/09/2024

Video Commerce

In this exclusive live session, the expert Yael Kochman, CMO at buywith, revealed the secrets of how top brands like Steve Madden, H&M, Samsung, and Dyson skyrocketed their Average Order Value (AOV) by up to 70%, boosted ROAS by up to 15x and achieved 10X higher sales conversions using 24/7 shoppable videos and live shopping.

In addition, Yael conducted live optimization of audience members’ video strategies, offering personalized insights and actionable recommendations on how to improve video performance across e-commerce store, Facebook ads, Instagram ads, and more—just in time for Black Friday and Cyber Monday (BFCM).

Check it out!

How to optimize your Video Commerce strategies:

Make it Authentic: Authenticity builds trust, so share your genuine opinions, experiences, and enthusiasm—audiences engage more when they connect with a real person, not just a presenter.
Keep it Short & Snappy: With short attention spans online, deliver concise, impactful content by getting to the point quickly—using AI or platforms like buywith to turn long-form content into engaging snippets.
Select the Right Host / Presenter: Choose a host connected to your brand with the right community and ability to engage—whether an employee, partner, customer, creator, influencer, or VIP.
Choose the CTA: Create a clear call-to-action that makes it easy for viewers to take the next step—whether it’s purchasing, signing up, or following your social channels.
Go Multi-Platform: Don’t stick to one platform—reuse your video content across your website, social media, email, and SMS. When hosting a live event, multistream in real-time to boost exposure and create lasting impact.

Sourabh Sharma
Head of Social Media at buywith

Sourabh Sharma is the Head of Social Media at buywith. He is a seasoned marketer having worked across startups and multinationals like L’Oreal and Unilever. He has been a judge and keynote speaker at conferences worldwide, and his works as a marketer, thought leader and lifestyle influencer have earned him interviews in Glamour Magazine, GQ, Allure Magazine, Global Cosmetics Industry (GC) Magazine, VMan and more. He is an alum of the University of Pennsylvania, The Wharton School, and Rotterdam School of Management.