Engage and Reward Your Viewers: buywith Launches Raffle Feature for Video Commerce

This new feature allows hosts to set up interactive giveaways during video commerce events, making the experience more thrilling for shoppers.

Here’s how brands can use the Raffles feature to its fullest potential:

Setting Up a Raffle

1. Announce the Giveaway: The video commerce host (brand, influencer, moderator, or admin) can announce the giveaway. This step is optional but helps in building anticipation among viewers.

2. Create the Raffle: During a video commerce event, the video commerce host can click on the three dots menu and create the raffle.

3. Add Questions: The host can ask a question with multiple options. The winner is chosen based on who answers correctly the fastest. You can add multiple questions for the same session, but make sure to set them up before starting the raffle.

Engaging with Viewers

• Viewer Participation: Shoppers answer the question by selecting their choice. They need to enter their username and email, even if their answer is incorrect. The email address remains private and is not shown to other users.
• Raffle Activation: Once the host starts and activates the raffle, users can participate, and their answers are submitted.

Winner Selection and Announcement

• Result Popup: After answering, users see a confirmation message. The host can see the votes and percentages, while the audience sees a “waiting for a winner” or “has the winner” status.

• Winner Announcement: The winner’s username appears with a burst of confetti. The host can click “show winner” to display the winner’s username to all viewers. Note that all admin roles (host, navigator, etc.) can see both the username and email.

“Why should I care about this new feature?” you might ask. Here’s the scoop – using raffles in your video commerce events will help you:

• Increase Participation: When a brand and video commerce host announces that there is going to be a raffle, it increases the chances of people registering and actively participating. 
• Boost Engagement: Raffles create a fun and interactive environment, encouraging viewers to participate and stay engaged throughout the video commerce event.
• Encourage Quick Responses: By rewarding the fastest correct answer, raffles keep the excitement high and make the event more dynamic. It also allows brands to discern active and engaged users from passive ones.
• Build Community: Shared experiences like raffles can foster a sense of community among viewers, making them more likely to return for future events.
• Increase Retention: Knowing there are chances to win keeps viewers hooked, ensuring they stay until the end of the video commerce event.

Raffles can be used in various ways to enhance video commerce events:

• Product Launches: Introduce new products with a bang by giving away a few items to the quickest correct respondents.
• Seasonal Promotions: Giveaways and raffles are a great way to stand out in a crowded holiday season full of promotions. Celebrate holidays and special occasions with themed raffles that can lure in more viewers and shoppers looking for deals.
• Building Relationships with Influencers: Influencers are often g hosts, and are used to hosting giveaways on their social media. By having raffles on their video commerce events instead, it is a chance to lure their social media audiences into the livestream for the bonus giveaway. 
• Engagement Boosters: Use raffles to keep the energy up during longer events that may last over an hour, breaking up the session with exciting giveaway moments.