Bring the TikTok Style Feed to your E-Commerce Site with our VOD Page

Yael Kochman

30/09/2024

What's New

A 24/7 video on demand (VOD) page that is your one-stop-shop for all things video commerce

Sounds too good to be true?

In the fast-paced world of video commerce, we at buywith are staying ahead of the curve by launching a new and innovative Video on Demand (VOD) page, designed to keep video commerce content live, accessible, and highly interactive 24/7. 

Whether you’re a brand, retailer, marketer or a shopper, this platform upgrade offers seamless ways to engage with products and events – both past and present – in a dynamic, TikTok-style experience.

A Constantly Updated, Interactive VOD Hub

Imagine a page that feels like your favorite social media feed – constantly updated with live events and video snippets from past events. buywith’s VOD page is always active, allowing users to scroll, search, and discover content just like they would on social media platforms. You no longer have to wait for scheduled streams; live commerce is now available 24/7, bringing new ways to explore and shop.

 

Search Made Smarter with the VOD page

A new search bar at the top of the page allows users to find exactly what they’re looking for. Search for a specific product, and the system digs through snippets of past live events to pull up relevant products, showing you the live event in which they were featured. It’s an easy, efficient way to find both products and live streams in one go.

Discover Influencers & Creators

The Discover Creators section allows you to explore influencers and content creators who have hosted live events. Clicking on a creator will lead you directly to their live streams or the products they showcased, helping brands connect with the right influencers and consumers to discover new trends.

Browse the VOD Page by Popular Categories

Not sure what you’re looking for? The Popular Categories feature lets you dive into specific product categories, bringing up relevant live events and product showcases. It’s perfect for anyone browsing without a specific product in mind but looking for inspiration.

Stay Ahead with Upcoming Events Carousel

The Upcoming Events carousel showcases all future events in one place, making it easy to register for live shopping experiences or explore event highlights. For marketers and retailers, this feature is key to driving attendance and engagement.

 

Spotlight Event: Direct Purchases at Your Fingertips

The Spotlight Event highlights specific live events, featuring a prominent “buy now” button that leads directly to the retailer’s checkout page. With just one click, the featured products can be added to the user’s cart, creating a frictionless shopping experience.

Latest Events: Stay in the Loop

Never miss out! The Latest Event section is always up-to-date with the most recent live shopping events, ensuring that users stay connected to fresh content and new products.

 

In Conclusion

buywith’s new VOD page is designed to revolutionize video commerce by making live content and past events more accessible, engaging, and easy to navigate. Ready to explore how this can enhance your brand’s marketing strategy? Let’s chat!

Yael Kochman
Chief Marketing Officer at buywith

Yael Kochman is the Chief Marketing Officer at buywith, a leading video commerce platform and creator marketplace. Yael is a retail and commerce innovation expert and marketing leader with over 15 years of extensive experience in marketing and business development. Recognized as among the 100 influential people in retail tech and acknowledged by HubSpot as one of the 59 female marketers to follow, Yael’s remarkable career spans co-founding Re:Tech, an innovation hub for retail tech.

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