3 Brilliant Examples of How to Use Livestream Shopping for Brands

Yael Kochman
Inbal Leitner

25/01/2023

Livestream shopping

Livestream shopping is quickly becoming the future of e-commerce, as it allows customers to experience the excitement and engagement of live events while shopping online. buywith platform is here to lead the trend – A revolutionary livestream shopping platform that connects customers with their favorite influencers and brands.

There are many ways that a brand can use this platform to create exposure, increase sales, target a specific audience, or reduce the return rate on products. Here are three examples:

1. Product launches: unveil and demonstrate new products in real-time

Product launches are crucial for brands to use live-stream shopping to showcase and promote their new products. By using live streaming technology, brands can unveil and demonstrate new products in real time, creating excitement and buzz around the launch. This can be especially effective for products that are difficult to fully appreciate through static images or videos, such as complex technology or fashion items.

During a livestream product launch event, customers can see the product in action, ask questions, and provide feedback directly to the brand. This can be an invaluable opportunity for brands to gather customer feedback and make any necessary adjustments before the product is widely released. By incorporating customer feedback, brands can ensure that their products meet the needs and expectations of their target audience, which can lead to better sales and customer satisfaction.

 

In addition, live streaming product launch events can also be a great way for brands to build excitement and anticipation around a new product, which can drive more sales and increase customer engagement. For example, a brand can tease the launch of a new product in the weeks leading up to the event, creating a sense of exclusivity and urgency around the product launch. 

This can be a great way to drive customer engagement and create a sense of community around the brand.

2. Limited-time promotions: Live streaming allows businesses to encourage customers to take action and make purchases.

Limited-time promotions are a great way for brands to use live streaming to drive sales and increase customer engagement. By creating a around a promotion, brands can motivate customers to act and make a purchase.

One way to use live streaming for limited-time promotions is to host a live event where the brand offers a special discount or giveaway to customers who purchase during the event. Also, customers know that they need to act quickly to take advantage of the offer.

Another way to use live streaming for limited-time promotions is to host flash sales, where a limited number of products are available at a deep discount for a short period of time. This can create a sense of scarcity and urgency, motivating customers to act quickly to secure their desired product before it’s sold out.

Additionally, brands can use live streaming to conduct quizzes and games with prizes to incentivize customers to engage and stay until the end of the live event, where the brand can unveil the limited-time promotion.

3. Virtual events: Brands can use live streaming to host virtual events

Virtual events can be a great way for brands to showcase their products in a creative and engaging way, while also building a community around the brand. By using live streaming to host these events, brands can reach a wider audience and create an interactive and immersive experience for viewers.

Fashion shows, for example, can be streamed live, allowing viewers to see the latest collections and trends in real-time. This can create excitement and anticipation for the upcoming season and help drive sales.

Cooking demonstrations, on the other hand, can be a great way to showcase a brand’s kitchen products and to provide viewers with recipe ideas and cooking tips. This can help to establish the brand as a resource for home cooks and food enthusiasts.

Product demonstrations, such as those for technology or beauty products, can also be streamed live. This can provide viewers with an in-depth look at the product’s features and capabilities and can help to build trust and credibility for the brand.

Conclusion

In conclusion, livestream shopping is a powerful tool that allows brands to showcase their products in a creative and engaging way, and to build a community around the brand. By using live streaming technology, brands can unveil and demonstrate new products in real time, creating excitement and buzz around the launch. This can also be an opportunity to gather customer feedback and make necessary adjustments before the product is widely released.

In conclusion

In conclusion, livestream shopping is a powerful tool that allows brands to showcase their products in a creative and engaging way, and to build a community around the brand. By using live streaming technology, brands can unveil and demonstrate new products in real time, creating excitement and buzz around the launch. This can also be an opportunity to gather customer feedback and make necessary adjustments before the product is widely released.

Additionally, brands can use live streaming to create a sense of urgency and exclusivity around a promotion, for example by offering a limited-time discount or giveaway during a livestream event, which can drive more sales and increase customer engagement. Virtual events such as fashion shows, cooking demonstrations, or product demonstrations can also be used to showcase products and build a community around the brand.

With the use of live streaming, brands can truly connect with their customers in a more personal and engaging way, resulting in increased sales and customer loyalty.

Yael Kochman
Chief Marketing Officer at buywith

Yael Kochman is the Chief Marketing Officer at buywith, a leading live shopping platform and creator marketplace. Yael is a retail and commerce innovation expert and marketing leader with over 15 years of extensive experience in marketing and business development. Recognized as among the 100 influential people in retail tech and acknowledged by HubSpot as one of the 59 female marketers to follow, Yael’s remarkable career spans co-founding Re:Tech, an innovation hub for retail tech.

Inbal Leitner
Marketing Manager at buywith

Inbal Leitner, is the Marketing Manager at buywith, a leading live shopping platform and creator marketplace. With a rich background spanning over 10 years experience in B2B2C marketing and retail, Inbal is a dedicated marketing professional who expertly blends her passion and expertise. As a livestream shopping expert, she leverages her profound knowledge to craft innovative marketing strategies, ensuring compelling and fostering engaging shopping experiences for users.

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